Fujian's “Coop Smart Farm”
Actors involved
Provincial federation; digital agricultural-service providers
Problem addressed
Low service efficiency and per-mu returns
Role of the cooperatives
Used digital tools to deliver precision socialised services
Service / business model
The “Coop Smart Farm” service cuts costs and raises income by about RMB 400 per mu of rice
Strength of cooperative principles
Medium: service-based, digitally enabled
Replicability
Medium: requires digital capability and a data foundation
International comparative note
A case combining digital agriculture with socialised services