Coop Italia / Coop Far East Ltd.

Key figures

Total turnover

€15 billion

Of which €14bn retail turnover.

Stores

2,500

Member cooperatives

77

Consumer members

6.4 million

Serving about 10 million customers weekly.

Private label

5,500 SKUs

30% market share, €3.1bn turnover, supplied by 600 selected suppliers.

Coop Far East turnover

$30M

2,000+ products, 400+ instructions, 120+ suppliers, a team of 30.

Key points

• Coop's history dates to 1854; its stores span 18 regions, 102 provinces and 1,350 municipalities.
• Four mission pillars: protect the environment; protect people's purchasing power, health and safety; contribute to the growth of cooperation; promote consumer awareness.
• The deck frames 2020–2022 as 'discontinuity and crisis': pandemic and war drove inflation, eroded purchasing power and put consumption at risk of decline, while consumers grew more health- and sustainability-aware and sought money- and time-saving solutions.
• The private label carries six values: consumer health and wellness; sustainability and eco-compatibility; ethics and respect for workers' rights; value for money; commitment to customers; and passion.
• The rationale for an Asian base is sourcing, innovation, and speed and flexibility — plus partnering with vendors and controlling quality and the chain 'from sourcing to manufacturing and shipping to match our commercial calendar'.
• Although 80% of volumes come from China, sourcing extends to Pakistan, Turkey, India and Vietnam. The team is organised by category into 'Brico & Seasonal' and 'Homeware & Soft Lines'.

Quotations

Editor's note

Several product slides are image-only; one slide on the risk of declining consumption contains font-encoding corruption (mojibake) that cannot be recovered from the text layer.