Brazil · National apex organisation
Organization of Brazilian Cooperatives (OCB)
OCB — Organization of Brazilian Cooperatives
Organization of Brazilian Cooperatives
Presenter: Layanne Vasconcellos
A portrait of the scale of Brazil's cooperative movement, and how OCB pushes cooperatives systematically into international trade through three strategic axes: representation, ESG and business.
Key figures
- Cooperatives
- 4,600
- Members
- 20 million
- Equivalent to 10% of Brazil's population.
- Total assets
- R$784.3 billion
- Direct jobs
- 493,000
- Share of national grain output
- 53%
- Municipalities covered
- 85%
- In 264 municipalities, cooperatives are the only financial institution present.
Key points
- Cooperatives account for 25% of national storage capacity and employ 8,000 technical assistance and rural extension professionals.
- They operate the largest service network among financial institutions, with 7,600 points, and hold 32% of the supplementary health market.
- The OCB system's three strategic axes: Representation (three branches; trade union; systemic), ESG (governance and management, social, environmental) and Business (market access, innovation, WeareCoop), underpinned by training, promotion, monitoring, communication and data.
- International work runs on two tracks: corporate diplomacy (GERIN) and market performance (GEDEC). GEDEC's business programme offers four solutions — marketing organisation, national promotion, qualification to export, and international promotion — preceded by a diagnosis.
- The PEIEX export qualification programme targets 50 agricultural cooperatives; 27 were already participating, with 23 places remaining.
- SomosCoop ('We Are Coop') is the national movement to promote cooperativism, aiming 'to awaken the pride of being a cooperativist and connect people who believe in the power of working together'.
Quotations
“+ DIVERSIFICATION of products and cooperatives in INTERNATIONAL TRADE!”
Editor's note
The deck's 'main products exported' and 'main commercial partners' slides are image-only with no extractable text; their details are therefore not reproduced here.